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- Switched On: Developing a sense of rumor
We're proud to congratulate Ross Rubin (@rossrubin) on five years of Switched On, a column about consumer technology. Check out the first-ever Switched On right here -- we're looking forward to five more years!
Good morning, students. My name is Dr. John Fleming and I welcome you all to MKTG 503: Fictional Technology Product Development. Hopefully, you've all fulfilled the prerequisites to this class, MTG 324: New Product Development and any accredited undergraduate Government class in plausible deniability. As your professor this semester, I'd like to provide a brief overview of the material we will be covering in the emerging field of developing and marketing products that generate incredible amounts of media attention and consumer interest but do not actually exist.
Phase 1: Customer Requirements. Disciplined product development requires acute attention to addressing both stated and unstated customer needs and creating products that fulfill the promise of expectations while maximizing profitability for the organization. In our class, we will learn how to ignore these goals and create figments that have incredible gee-whiz factors that safely ignore considerations such as marketplace pricing and target demographics. Students will generate buzz for a three-paneled OLED ereader that is powered by solar energy while acting as a tanning bed for the burgeoning tween market.Continue reading Switched On: Developing a sense of rumor
Switched On: Developing a sense of rumor originally appeared on Engadget on Sat, 07 Nov 2009 12:00:00 EST. Please see our terms for use of feeds.
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Сохранить на memori.ru - Sixth Sense creator to release code, wearable gesture interface becomes a reality for all
If we're being honest (and trust us, we're being honest), Pranav Mistry's Sixth Sense contraption has always baffled us. It's kind of like Sony's Rolly. It looks cool, it sounds rad, but we're fairly certain only 2.49 people actually know and fully comprehend how it works. That said, we're more than jazzed about the possibility of having wearable gesture interfaces gracing every human we come into contact with, and rather than attempting to make his invention "comply with some kind of corporate policy," he's purportedly aiming to release the source code into the wild in order to let "people make their own systems." Nice guy, huh? All told, the Sixth Sense can be built for around $350 (plus oodles of unpaid time off), and we're prettycertain that a few talented DIYers can get this thing whipped into shape far quicker than Mega Corp X. So, how's about a release date for that code?
[Via AboutProjectors]Filed under: Displays, Wearables
Sixth Sense creator to release code, wearable gesture interface becomes a reality for all originally appeared on Engadget on Sat, 07 Nov 2009 10:12:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | CommentsПереслать Сохранить на memori.ru - ASRock ION 330HT-BD nettop gets unboxed and cracked open on videoASRock's family of nettops may not be anything special when it comes to design, but the ION 330HT-BD can definitely handle its fair share of multimedia. The Atom CPU could unquestionably use a
bitlot more oomph, but the NVIDIA Ion GPU and the integrated Blu-ray drive make this little fellow quite the entertainer. Care to see what it looks like inside and out? Hop on past the break and mash play, then.Continue reading ASRock ION 330HT-BD nettop gets unboxed and cracked open on video
Filed under: Desktops
ASRock ION 330HT-BD nettop gets unboxed and cracked open on video originally appeared on Engadget on Sat, 07 Nov 2009 08:16:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | CommentsПереслать Сохранить на memori.ru - Ford's inflatable seat belts headed to Explorer in 2010, other whips in due time (video)Inflatable seat belts. At a glance, that doesn't seem like such a bad idea after all, particularly for those rear seat passengers who aren't blessed with two huge bags or air right in front of their chest. We're guessing the top brass at Ford feel pretty much the same way, as the outfit has just announced that these very devices will be making their debut in the next-generation Ford Explorer before rolling out across the fleet. Of course, Lexus is also planning to shove these into its ultra-luxurious LFA (which will probably make a grand total of 14 wealthy owners feel really, really safe), but it's tough to tell which vehicle will hit the showroom first. Jump past the break for a vid.
Filed under: Transportation
Ford's inflatable seat belts headed to Explorer in 2010, other whips in due time (video) originally appeared on Engadget on Sat, 07 Nov 2009 06:33:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | CommentsПереслать Сохранить на memori.ru - Safa Xing LED features MP3 playback, 27 pixel resolution
Safa is a Korean firm that has put out quite a few forgettable DAPs in its day, and while this one isn't going to win any awards for technological advancement, it does look like "fun," for whatever that's worth. The Xing LED is a none-too-shabby 12mm thin and boasts 12 hours of playback time on a single charge. The company fails to mention little things like storage capacity and file format support, but that ain't why we're here: the face of the device features 27 LEDs that can be either programed to display the icon of your choice or used for a rousing game of Rock / Paper / Scissors. Sort of makes that Zune HD of yours look like overkill, eh? Price and availability yet to be announced.
[Via PMP Today]Continue reading Safa Xing LED features MP3 playback, 27 pixel resolution
Filed under: Portable Audio
Safa Xing LED features MP3 playback, 27 pixel resolution originally appeared on Engadget on Sat, 07 Nov 2009 04:44:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | CommentsПереслать Сохранить на memori.ru - Managed Copy hits Blu-ray Discs December 4th, but you still can't use itThe egg had to come before the chicken right? Well either way, one of 'em came first and in the case of the latest Blu-ray feature, Managed Copy, the Blu-ray Discs will come before the hardware. Less than five months since AACS was finalized and the details of Managed Copy were revealed and so far we've only seen one demo and not a single product announcement. This doesn't surprise us, but AACS-LA is apparently surprised because although all Blu-ray Discs sold after December 4th have no choice but to allow at least one copy to be made, the requirement to label the packaging as such has been postponed until Spring of next year. We'd expect at least a few products that support Managed Copy to be announced at CES and although we highly doubt any stand-alone Blu-ray players will sport this feature anytime soon, we do have our hopes on PC software and expect a few movie jukebox devices like Kaleidescape -- that we won't be able to afford -- will be announced at the big show in Vegas.
Filed under: HDTV, Home Entertainment
Managed Copy hits Blu-ray Discs December 4th, but you still can't use it originally appeared on Engadget on Sat, 07 Nov 2009 02:34:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | CommentsПереслать Сохранить на memori.ru - How would you change Windows Mobile 6.5?We know, today is totally Android 2.0's day to shine, but what would a Friday night be without a little diversity? Windows Mobile 6.5 officially landed on a gaggle of Windows Phones back in early October (a month ago to the day, in fact), but by and large, all of 'em have seemingly drifted off into some forgotten corner while Motorola's DROID has taken over the hype. Still, we've got a feeling at least a few of you loyalists went out and gave Sir Ballmer a few more of your nickles, and now we're eager to hear if you're loving or regretting that choice. Is 6.5 really a worthy update over 6.1? Are you waiting for WinMo 7 instead? What would you change about 6.5 in order to make 7 the best mobile OS of all time? Sound off in comments below!
Filed under: Cellphones, Software
How would you change Windows Mobile 6.5? originally appeared on Engadget on Sat, 07 Nov 2009 00:59:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsПереслать Сохранить на memori.ru - The daily roundup: here's what you might've missed
Netflix instant streaming demoed on PlayStation 3
We've got to admit -- the whole thing looks exceptionally sleek, but given the PS3's multimedia prowess, we didn't really expect anything less
HTC Hero / Eris mega faceoff on video
Any way you lean it's a pretty good handset with some perhaps overly bulky software, a wonderful pricepoint and probably a limited time in the sun with upcoming Android 2.0 devices rolling on in.
DROID mania sweeps the nation, so to speak
And if riffraff like us can waltz into the store and get them, you should certainly be able to. Good luck being assimilated out there today.Other news of import 
Microsoft emancipates Digital Cable Tuners with second Media Center update today
This half should enable all Windows 7 PCs to work with the CableCard tuners, sans-OEM requirement or inconvenient hacking.
Verizon confirms DROID tethering cost, will ask subscribers to double-down on their data plan
$60 monthly for "unlimited" data, here meaning 5GB of data per, a total of 10GB split between the two $30 plans.The daily roundup: here's what you might've missed originally appeared on Engadget on Fri, 06 Nov 2009 23:37:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsПереслать Сохранить на memori.ru - Microsoft emancipates Digital Cable Tuners with second Media Center update todayScant hours after the SDV tuning, DRM-relaxing firmware update for Vista and Windows 7 Digital Cable Tuner users became available, Missing Remote let us know Microsoft has come through on the other half of its CEDIA promise by pushing the Digital Cable Advisor to Media Center Extras galleries everywhere. This half should enable all Windows 7 PCs to work with the CableCard tuners, sans-OEM requirement or inconvenient hacking. Sure we could ask for more from Windows 7 Media Center, but for now Netflix and these two (in less than 100 days) will have to do.
Read - MCE: Digital Cable Advisor Tool Available Now!
Read - ATI DCT Firmware update pops up on Windows Update, DRM-free MCE recordings are a goFiled under: Home Entertainment, Media PCs
Microsoft emancipates Digital Cable Tuners with second Media Center update today originally appeared on Engadget on Fri, 06 Nov 2009 22:19:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsПереслать Сохранить на memori.ru - Guitar Hero and Rock Band drums combine for ultimate MIDI kit (video)We've seen our fair share of Guitar Hero / Rock Band drum kit mods, but without exception, this one is our fav. Tipster (and tinkerer) Jordan has taken the time to wire up a Guitar Hero kit and a Rock Band kit in order to create the most bodacious set of MIDI skins this planet has ever seen. Using a combination of Osculator, JunXion Lite and Logic, he was able to rig up the Rock Band pedal to operate as a high-hat pedal, while reprogramming some of the heads to act as cymbals. We'd bother explaining more, but we'll just point you past the break and advise you to watch (head to 2:20 if you're short on time!).
[Thanks, Jordan]Continue reading Guitar Hero and Rock Band drums combine for ultimate MIDI kit (video)
Filed under: Gaming
Guitar Hero and Rock Band drums combine for ultimate MIDI kit (video) originally appeared on Engadget on Fri, 06 Nov 2009 21:09:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | CommentsПереслать Сохранить на memori.ru - iPhone coming to The Shack: Dallas and NYC this month, nationwide in 2010?So we knew a select number of authorized resellers would start stocking iPhones soon, and thanks to a tipster, it looks like we might be getting a glimpse at a none-too-surprising recipient of the new order. As these pics from an anonymous tipster show, "big hug for your mobile life" retailer The Shack will be getting AT&T's flagship device soon, with a letter supposedly from EVP of store operations Bryan Bevin (found after the break) adding that the 3G and 3GS rollout will begin this month at some company-owned locations in the Dallas Forth Worth and New York City areas, with a nationwide rollout in 2010. Not that you necessarily needed more places to tempt you with the device, but it's always fun to have options.
Continue reading iPhone coming to The Shack: Dallas and NYC this month, nationwide in 2010?
Filed under: Cellphones
iPhone coming to The Shack: Dallas and NYC this month, nationwide in 2010? originally appeared on Engadget on Fri, 06 Nov 2009 19:52:00 EST. Please see our terms for use of feeds.
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